About MetricFlowHub

We turn data into decisions that drive growth

Product & marketing analytics and BI services for data-driven teams across Europe

Our Story

From product analytics to marketing ROI – we help teams make data-driven decisions

MetricFlowHub is a B2B analytics and Business Intelligence service provider. We help product and marketing teams understand user behaviour, measure campaign performance, and build clear BI dashboards in Power BI and Tableau. Our goal is simple: turn your data into decisions that drive growth.

We work with SaaS, e-commerce, and subscription businesses across Europe. Our clients use our analytics and BI services to optimise funnels, improve retention, track marketing ROI, and build a data-driven culture. We combine product analytics, marketing analytics, and BI visualisation so teams always know what really drives their business.

MetricFlowHub - Product & Marketing Analytics & BI Services

Product Analytics

Funnels, cohorts, retention, and activation metrics

Marketing Analytics

Campaign performance, conversions, ROI, and attribution

BI Dashboards

Power BI and Tableau dashboards for leadership and teams

Our Business Model

How MetricFlowHub generates revenue

MetricFlowHub operates as a B2B analytics and Business Intelligence services company. We generate revenue through professional services contracts with businesses that need analytics expertise and BI dashboard development.

One-Time Projects

We offer fixed-price analytics implementation projects. Clients pay a one-time fee (starting from €1,490) for analytics audits, tracking setup, and initial BI dashboard development. This includes deliverables such as tracking plans, dashboard files, and documentation.

Monthly Retainers

Many clients engage us on monthly retainer agreements (€2,990–€4,900 per month) for ongoing analytics support. This includes regular dashboard updates, monthly review meetings, analytics consulting, and priority support. Contracts typically have a minimum term of 3 months.

Enterprise Contracts

For larger organizations, we provide custom enterprise contracts with dedicated analytics teams, custom BI models, and extended support. These contracts are tailored to specific business needs and include data processing agreements (DPAs) for compliance.

Payment Terms & Revenue Recognition

  • Project fees: Invoiced according to agreed milestones, typically 50% upfront and 50% upon completion
  • Monthly retainers: Invoiced in advance at the beginning of each month, payable within 14 days
  • Payment methods: Bank transfer, credit card, or invoice-based payment
  • VAT: All prices are exclusive of VAT (19% in Germany). VAT is added separately to invoices where applicable
  • Revenue model: We do not sell software licenses or subscriptions. All revenue comes from professional services, consulting, and BI dashboard development

Company Registration: MetricFlowHub is registered in Germany. Our registered address is Unter den Linden 77, 10117 Berlin, Germany. Commercial register: HRB 123456 B | VAT ID: DE123456789

Our Values

The principles that guide our work

Every analytics project, every BI dashboard, and every client interaction is guided by these core values.

Data-Driven Approach

All our analytics and BI work is based on proven methodologies, industry best practices, and clear metrics. We rely on reliable data sources and transparent measurement frameworks.

Result-Focused

We measure our success by the real business impact our analytics and BI services deliver. Our clients see clear improvements in activation, retention, ROI, and decision-making speed.

Client Partnership

We work as long-term analytics partners, not just one-time vendors. We build relationships with product and marketing teams to understand their business model and growth goals.

Tailored Solutions

Every business is unique. We provide custom analytics strategies, tracking plans, and BI dashboards that fit your product, marketing setup, and team structure.

Scalable Analytics

We design analytics and BI systems that grow with your business. Our tracking plans and data models are built to scale from early-stage to enterprise.

Transparency & Clarity

We clearly communicate what our analytics and BI services can deliver. No exaggerated promises—just realistic expectations, transparent pricing, and honest assessments of your data quality.

Our Team

Experienced analytics & BI specialists

Our team consists of product analysts, marketing analysts, BI developers, and data engineers who have built analytics systems for SaaS, e-commerce, and subscription businesses. Every team member is selected not just for technical expertise, but for the ability to translate complex data into clear business insights and actionable recommendations.

Industry Experience

Our team has worked with product and marketing teams across SaaS, e-commerce, and subscription businesses.

Technical Expertise

Proficient in product analytics tools, marketing platforms, Power BI, Tableau, and data engineering.

Business Focus

We understand that analytics must drive real business decisions, not just produce reports.

Company Information

Company name
MetricFlowHub (MFWH)
Opening hours
Mon - Fri: 9:00 - 18:00 CET
Commercial register
HRB 123456 B
VAT ID
DE123456789