MetricFlowHub combines product analytics, marketing analytics, and Business Intelligence so your team can move from fragmented reports to a single source of truth for decisions.
Understand how users move through your product, where they drop off, and what keeps them coming back.
Connect ad platforms, web analytics, and CRM to see which campaigns really drive revenue.
Build interactive dashboards in Power BI or Tableau for leadership and operational teams.
We design tracking plans and data models that make analytics scalable and reliable.
No need to hire a full in-house team. We act as your external analytics and BI partner.
Build a culture where decisions in product and marketing are always backed by data.
We'll review your current setup and show you how unified analytics and BI can support your business model and growth targets.
SaaS, e-commerce, and subscription businesses across Europe trust MetricFlowHub to turn their data into growth. Here's how our analytics and BI solutions drive measurable business outcomes.
B2B SaaS Platform • 50-200 employees
Before working with MetricFlowHub, our product team was essentially flying blind. We had data scattered across multiple tools, but no clear picture of user behavior or feature adoption. They consolidated everything into a comprehensive Power BI dashboard in just 6 weeks. Now we track activation funnels, retention cohorts, and feature usage in real-time. Every product decision we make is now data-driven, and our user engagement has improved significantly.
E-commerce Brand • €10M+ revenue
Our marketing spend was spread across multiple channels, but we couldn't see which campaigns were actually driving revenue. MetricFlowHub integrated all our ad platforms and e-commerce data into a unified Tableau dashboard. We now have complete visibility into the customer journey from first touch to purchase. This clarity allowed us to reallocate €180K from underperforming channels to high-ROI campaigns. Our marketing efficiency improved by 31%, and we're seeing better returns on every euro spent.
B2B SaaS Startup • Series A
We were drowning in spreadsheets and conflicting reports from different tools. Board meetings were chaotic because everyone had different numbers. MetricFlowHub built a single Power BI dashboard that unified all our metrics—MRR, churn, expansion revenue, cohort retention, everything. Now our entire leadership team uses the same data source. Investors appreciate the transparency, and we're making strategic decisions much faster. It's transformed how we operate.
Subscription Business • 200+ employees
The retention analytics from MetricFlowHub have been a game-changer for our subscription business. Their cohort analysis dashboards help us identify at-risk customers before they churn, and we can see exactly which marketing initiatives drive long-term value. What used to take our team days to compile is now available instantly. We've shifted from reactive reporting to proactive insights, and our customer lifetime value has increased substantially as a result.
Book a free consultation and discover how MetricFlowHub can transform your analytics.
Three service levels designed for different stages of growth. All plans include access to our analytics team, core dashboards, and a clear scope of work—so you always know what you're paying for.
Perfect for early-stage products
Get a solid analytics foundation with core dashboards and tracking setup.
For scaling businesses
Ongoing analytics support with monthly reviews and dashboard updates.
For enterprise teams
Dedicated analytics partner with custom BI models and priority support.
Book a short discovery call and we'll walk through your current analytics setup, business model, and goals—then suggest the right scope and pricing for you.
Our process combines analytics strategy, implementation, and BI visualisation. We focus on clear metrics, reliable data, and dashboards that answer real business questions.
We start with your business model, goals, and current reporting to define what really needs to be measured.
We define core product and marketing KPIs (activation, retention, CAC, LTV, etc.) aligned with your growth model.
We design funnels and retention cohorts that reflect real user journeys across product and campaigns.
We create a structured analytics specification that your product and engineering teams can easily implement.
We help you implement tracking and data flows that are reliable enough for important decisions.
We define events, properties, and user identifiers for product and marketing analytics.
We connect data from product, CRM, payment systems, and ad platforms into your BI environment.
We introduce validation checks so your dashboards always reflect clean, up-to-date data.
We build dashboards that answer concrete questions for founders, product, and marketing teams.
We design top-level views for leadership with product, marketing, and financial KPIs in one place.
We build detailed dashboards for product managers, marketers, and customer success teams.
We refine dashboards based on feedback and new questions from your stakeholders.
We become your long-term analytics partner, not just a one-time implementation vendor.
We join regular product and marketing meetings to present insights and discuss next steps.
We maintain a backlog of analytics and BI improvements and help you prioritise them.
We train your team to read dashboards correctly and ask the right questions of your data.
We work with SaaS, e-commerce, and subscription businesses that want to grow based on data. Here are real examples of how product & marketing analytics together with BI dashboards transformed their numbers.
Product teams use our funnels and retention views to understand activation, feature adoption, and long-term engagement.
Marketing teams track campaign performance end-to-end, from click to revenue, and shift budget to highest-ROI channels.
Leadership teams get a single source of truth in Power BI or Tableau with product, marketing, and revenue KPIs.
Teams move from ad-hoc reporting to a structured, data-driven decision process across the company.
"We knew users were dropping during onboarding but had no clear numbers. MetricFlowHub mapped our product funnel, defined activation, and built retention cohorts. We redesigned three steps in the onboarding based on data and quickly saw a clear uplift in trial-to-paid conversion."
"We were running campaigns on multiple platforms without a single picture of performance. With MetricFlowHub's marketing analytics dashboards, we now see ROAS, CPA, and retention per cohort for each channel. Budget planning became a data-driven process instead of guesswork."
"Our reporting showed total churn, but not who was churning and why. MetricFlowHub set up cohort retention views and cancellation reason dashboards. We introduced targeted win-back campaigns for specific segments and saw a meaningful improvement in customer lifetime value."
"Every department had its own spreadsheets and KPIs. MetricFlowHub built a central data model and Power BI dashboards for the C-level and each team. Weekly leadership meetings now use the same metrics and definitions across product, marketing, and customer success."
Let's look at your current analytics setup, key funnels, and KPIs together—and see where better data can unlock growth.